Snickers Advertisement !!!
This is the most updated and funniest Snickers advertisement in Snickers, it is post on you-tube in 4th October, 2014 which is 10 days from today. Surprisingly, the popularity of this advertisement is quite good, there are more than 4 million of people have watched this the clip during these days. From my observation, one of the reasons may due to the special arrangement to invite special guest-Mr. Bean to demonstrate the scenes, which brings the theme more attractive, interesting and significant.
The advertisement uses the background music to create tense atmosphere that the four hackers (included Mr. Bean) tries to invade the base of their enemy by jumping over the eaves. Mr. Bean as a western people, appeared under the context of Chinese, I think it is out of tune. In additional to this, we can see the production company have also tried to make contrast between the Mr. Bean and other hackers at the point of fitness and flexibility. In the beginning, I would think that the role of Mr. Bean acts as a burden to bring a lot of inconvenience to his teammates, although the fact shows us how incompetence Mr. Bean is, it is weird that the members in the team are supportive, keep encouraging him to focus, and trying to recall the memories on what they have learnt in the training. It seems that they understand Mr. Bean well, and be confident with Mr. Bean. Mr. Bean as a famous character in comedy, surely give people a wish to laugh, and finally he fell from eaves and caught by the enemies.
The ends of the advertisement shows “You’re not you are when you’re hungry”, it strongly tells the reasons behind why Mr. Bean probably weak because he is hungry. The hackers throw the “Snickers” to Mr. Bean, and within a short time after eating the “Snickers”, Mr. Bean changed to another person, who full of energy and power to escape from the dangerous situation. The advertisement agency tries to use this way to attract people to buy “Snickers”, so that they can be energetic after eating “Snickers”.