This is an advertisement from Samsung for promoting their product, Samsung Galaxy Tab 3. Samsung uses the method of narration to sell this product. This advertisement become popular because it includes both mirror and widow effect by showing a story between a father and his daughter.
For mirror effect, as we see in the advertisement, at first, we can feel the father love his daughter very much and their relationship is very close when the girl is small. However, when the girl continues to grow, she starts to ignore and walk away from her father. We can know how mournful the father is through the facial expressions of him when his daughter starts to walk away from him. We can also easily feel the sadness of the father in a scene that he sees his daughter is hugged by her boyfriend when coming back from overseas. I think all these scenes can really let the audience especially fathers to connect their daily life with their daughters as the relationships between them may change when the daughters grow up, they may not get so close anymore and start to have boyfriends. I think most of the fathers will worry about their daughters’ relationships. Therefore, I think most of the fathers who see this advertisement will be touched by this advertisement as they think they feel the same as the father in the advertisement.
For the window effect, Samsung introduces their product which is the Tab 3 at the last part of the advertisement when the daughter realizes she ignore her father for a period of time and wants to do something to make her father happy again and rebuilds their relationship. The daughter uses the Tab 3 with family photos showing on the screen of the Tab 3 to make her father happy again and their relationship rebuilds again. I think Samsung uses this part to show that their product can brings us a happy family life and can link each family member together. It also uses a slogan “Tab Closer, Tab Together” to emphasize this point. This can really persuade audience especially fathers in families to buy this product since they may not have enough time to stay with their families and will want to have a close relationships with their children. Therefore, they may think that Tab 3 can help them on this point after watching this advertisement.
I think it is really a great advertisement for promoting an electronic device. As it is different from a usual advertisement for this kind of product that just demonstrate how great the functions of the device are. I really touched by this advertisement and how about you?
Source: http://www.youtube.com/watch?v=vg4WoutbZ-k
For mirror effect, as we see in the advertisement, at first, we can feel the father love his daughter very much and their relationship is very close when the girl is small. However, when the girl continues to grow, she starts to ignore and walk away from her father. We can know how mournful the father is through the facial expressions of him when his daughter starts to walk away from him. We can also easily feel the sadness of the father in a scene that he sees his daughter is hugged by her boyfriend when coming back from overseas. I think all these scenes can really let the audience especially fathers to connect their daily life with their daughters as the relationships between them may change when the daughters grow up, they may not get so close anymore and start to have boyfriends. I think most of the fathers will worry about their daughters’ relationships. Therefore, I think most of the fathers who see this advertisement will be touched by this advertisement as they think they feel the same as the father in the advertisement.
For the window effect, Samsung introduces their product which is the Tab 3 at the last part of the advertisement when the daughter realizes she ignore her father for a period of time and wants to do something to make her father happy again and rebuilds their relationship. The daughter uses the Tab 3 with family photos showing on the screen of the Tab 3 to make her father happy again and their relationship rebuilds again. I think Samsung uses this part to show that their product can brings us a happy family life and can link each family member together. It also uses a slogan “Tab Closer, Tab Together” to emphasize this point. This can really persuade audience especially fathers in families to buy this product since they may not have enough time to stay with their families and will want to have a close relationships with their children. Therefore, they may think that Tab 3 can help them on this point after watching this advertisement.
I think it is really a great advertisement for promoting an electronic device. As it is different from a usual advertisement for this kind of product that just demonstrate how great the functions of the device are. I really touched by this advertisement and how about you?
Source: http://www.youtube.com/watch?v=vg4WoutbZ-k