Here comes the BURGER IN BLACK!
Being the advertising company employed by Burger King, though the new Black Burger really doesn’t look much attractive, we have to make use of our designed poster to help promote this new product. As we believe that people who would dare to try something of a novelty are mainly teenagers and young adults, so they are set to be our target audience of the black burger promotion.
Since a lot of teenagers and young adults want to be cool by being a special one, we want to promote in a way that eating this black burger is cool and unique. Therefore, the movie “MEN IN BLACK” is a good choice for us to promote our “BURGER IN BLACK”, not only because of the color, but also the specialty and cool. Making use of the poster of Men in Black II, the Burger in Black is put at the middle to be the focus, between the two cool guys, Agent K and Agent J. Similar as MIB Agent K and J, the BIB (Burger in Black) is also rare and mysterious.
In the tagline, we try to link up the MIB and the BIB together, by telling our audience that they are the ‘chosen ones’ to be the next Men in Black, as they are the ‘special ones’ who can try the mysterious and rare BIB. Also, while the MIB work to save the world, the BIB appears to save YOU, your stomach!
Last but not least, since the whole poster might be confused that the focal point is on the two MIB, especially those fans of the film who are familiar with the film poster. Therefore, the Burger King logo is designed to be put next to the burger instead of at the corner, which can get the audience pay more attention on the new product BURGER IN BLACK, and also telling them where to try it.
Since a lot of teenagers and young adults want to be cool by being a special one, we want to promote in a way that eating this black burger is cool and unique. Therefore, the movie “MEN IN BLACK” is a good choice for us to promote our “BURGER IN BLACK”, not only because of the color, but also the specialty and cool. Making use of the poster of Men in Black II, the Burger in Black is put at the middle to be the focus, between the two cool guys, Agent K and Agent J. Similar as MIB Agent K and J, the BIB (Burger in Black) is also rare and mysterious.
In the tagline, we try to link up the MIB and the BIB together, by telling our audience that they are the ‘chosen ones’ to be the next Men in Black, as they are the ‘special ones’ who can try the mysterious and rare BIB. Also, while the MIB work to save the world, the BIB appears to save YOU, your stomach!
Last but not least, since the whole poster might be confused that the focal point is on the two MIB, especially those fans of the film who are familiar with the film poster. Therefore, the Burger King logo is designed to be put next to the burger instead of at the corner, which can get the audience pay more attention on the new product BURGER IN BLACK, and also telling them where to try it.